| The Dick Van Dyke Show | ||||
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The Dick Van Dyke Show is an American television sitcom which initially aired on CBS from October 3, 1961 until June 1, 1966. The show was created by Carl Reiner and starred Dick Van Dyke and Mary Tyler Moore. A three-camera/studio audience format was used during production. The series was primarily sponsored by Procter & Gamble and, as an "alternate sponsor" beginning with the second season, Lorillard Tobacco Company (Kent cigarettes). The cast sometimes appeared in "integrated commercials" for their sponsors at the end of the show. The show was also produced by Reiner, who wrote many episodes and played the role of Alan Brady. Many of the show's plots were inspired by Reiner's experiences as a writer for Your Show of Shows, but though he based the character of Rob Petrie on himself, Rob's egocentric boss Alan Brady is less Sid Caesar (host of Your Show of Shows) than a combination of the more abrasive Milton Berle and Jackie Gleason, according to Reiner himself.[1] The Dick Van Dyke Show won 15 Emmy Awards. The storylines gave viewers an "inside look" at how a TV show (The Alan Brady Show) was run and written. Storylines dealt with Rob Petrie (Dick Van Dyke) and his two coworkers, Buddy Sorrell (Morey Amsterdam) and Sally Rogers (Rose Marie), who wrote material for the TV show. Mel Cooley (Richard Deacon), a balding straight man (and recipient of numerous insulting one-liners from Buddy), was the show's producer and the brother-in-law of Alan Brady, the show's seldom-seen star. As Rob, Buddy, and Sally write for a comedy show, the premise provides a built-in forum for them to "be funny." Other stories focused on the home life of Rob and his wife Laura Petrie (Mary Tyler Moore), who live at 148 Bonnie Meadow Road in suburban New Rochelle, New York. Frequently seen is their young son, Ritchie, as well as their neighbors, Jerry and Millie Helper.
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